Quick Tips: Define Your Audience
It is important to define your audience before you begin to market to them.
It is important to define your audience before you begin to market to them.
Altana FCU’s Treat Mobile is a converted 1979 Volkswagen Bus with jaw-dropping art and multicolored headlights that has become a staple sighting at area events.
In “The Psychology of Selling,” author Brian Tracy walks marketers and novices through everything they need to know to become masters at their trade.
Anderson Federal Credit Union recently joined SC Telco Federal Credit Union, forming Spero Financial, based in Greenville, SC.
In “Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone,” author Drew Whitman unpacks the secret of using psychology to...
In an effort to encourage, connect and uplift staff during a time of heightened fear and uncertainty, the leadership at Oregonians Credit Union in Milwaukie, OR, suggested the marketing team...
Are you ready to cast a magical spell in your credit union? Start implementing the strategies in Alchemy today!
The Classroom Cash Grants program promotes Michigan Schools and Government CU’s roots of supporting the education community.
Are you ready to take the guesswork out of marketing? Learn how to find out what your members really want in Ask.
Andrea’s name was selected by random draw after she answered our poll question, “What’s your most important social media goal in 2021?”
Laura Enock, Publisher of CUcontent, led a webinar on November 4 on how to use the planner effectively and generate more member engagement.
Did you know that 95% of all thoughts, emotions, and learning happen before we are even aware of it? The subconscious is a powerful tool that drives many of our...
CUcontent’s publisher Laura Enock has teamed with screenwriter/producer Kate Queen; executive producer/director of over 48 feature films James Cullen Bressack, and Gato Scatena, executive producer/owner at SNR Films, to create...
When the ongoing pandemic slowed down activity in the communities it serves, Cyprus Federal Credit Union had to come up with a safe, socially distant way to support the needs...
We are thrilled to announce the winners of our November contest, asking How Was Your Credit Union a Hero in 2020?
What began as a joke turned into an award-winning ad campaign for Neighbors Credit Union, in Baton Rouge, LA. The result was a Swipe Right campaign that proved no idea...
Every company is in the business of trying to convert prospects to sales, and credit unions are no different. Conversion Optimization, by Khalid Saleh and Ayat Shukairy, aims to show...
Congratulations to DuPage Credit Union, Naperville, IL, for being chosen the winner of our October contest: How Do You Plan to Use the CUcontent Social Media Planner?
In The Fortune Cookie Principle, author Bernadette Jiwa explains that consumers love their favorite brands for the story they tell, as much as for the product or service they offer....
It’s a question so many of us struggle with: how to achieve real engagement on social media, from members who are genuinely interested? One Kentucky credit union has clearly cracked...
The 2021 Social Media Planner is your go-to tool for setting goals and objectives, tracking social media success and generating creative inspiration.
Whether you’re working from home or you’re back in the office, your day will be more exciting than the gossip around the water cooler (or Zoom meeting) with CUcontent’s new...
In Made to Stick, brothers Chip and Dan Heath show business owners how to dream up incredible ideas that will stick.
Members 1st FCU engages members on social media through a creative version of a classic game.
Learn from failure and turn it into success. If you find your marketing budget is too small, maybe it is … but maybe it can go farther if it’s allocated...
In today’s digitized world, generic ads no longer work. Increase member engagement and attract new members by creating and delivering epic content your readers want to consume.
Highest Performing Facebook Post winners announced.
We are pleased to announce the winners of our contest: “What was your highest performing Instagram post?”
Efforts to give back to the community actually can help staff members strengthen their internal community.
“Influence” is a treasure trove of valuable insight into human psychology and a useful tool for the forward-thinking marketer who wants to up their game and boost their chances for...
Marketing guru Seth Godin brings another revolutionary concept to the world of marketing in his bestselling book, “Permission Marketing.”
Some credit union marketers have seen their CUs through the recession of 2008 and natural disasters, as well as the 9/11 attacks. However, for most, the COVID-19 pandemic will be...
Giving back to the community is what credit unions are all about, and Education First Federal Credit Union, in Beaumont, TX, is taking it to another level.
In an effort to increase traffic to their social media platforms and increase membership pride, Lincoln Maine Federal Credit Union held its third annual Thankful Photo Contest.
Packed with real-life examples and practical tips you can implement today, Content Inc. has joined the shelf of must-reads for marketers across every industry.
CUcontent publisher Laura Enock and her in-house staff of just four people stepped up to the plate in a matter of days by creating a free, online, two-day conference for...
In an effort to engage members more easily across all social media channels, Advantage One Credit Union of Brownstown, MI, underwent a complete website redesign — the first website it...
In Growth Hacker Marketing, Ryan Holiday shares his journey and the knowledge he’s picked up along the way with marketers around the world.
Hayward Community Credit Union, Hayward, WI, began a new campaign in 2019, called CU $mile, in an effort to allow Hayward staff members to experience the gift of giving.
Are you ready to become a master marketer? Follow the principles laid out in Duct Tape Marketing to bring your credit union to the next level.
Living the credit union philosophy of “people helping people” is truly ingrained in everything Ideal Credit Union does.
Marketing does not have to be complicated or complex. By following the three basic principles laid out in This is Marketing, you can help your credit union continue to thrive...
SAFE Credit Union, serving the greater Sacramento, CA area, launched a new branding awareness campaign that celebrated its members and the diversity of its membership using messaging that centered on...
In “Crushing It,” author Gary Vaynerchuk gifts today’s marketers with a priceless blueprint for navigating the noise of social media and making it work for your brand.
In “Contagious,” Jonah Berger reveals the secret science behind word of mouth and social transmission, as well as the six basic principles that drive things to become contagious, from consumer...
Fundraising events are a solid way to increase visibility for a credit union while giving back and doing good in the community.