CUcontent Blog

If it CAN be written via AI, maybe it SHOULD be written that way. Because the value of content, in a world where it’s so easy to create, isn’t all...

How hungry are your members?

If you had a hot dog stand, what’s the most important competitive advantage you could have as the owner? A better product? Exceptional customer service? A prime location? Lots of...

The Way You Measure Your Success is Wrong. Here’s Why.

It’s easy to forget your wins because we’re so busy with the next goal or the next milestone. Reminding yourself of your previous accomplishments, and how far you’ve come, will...

I Hired an Experienced Employee. Here’s What Happened

I love and respect the wisdom of all people, regardless of their age or any other demographics. I also love the idea of part-time work during the latter portion of...

Hiring Young Employees

There is a tremendous opportunity in hiring very young employees. Here’s the good, the bad and the (might be) ugly.

Would Your Closed SEG Credit Union Benefit From a Social Media Presence?

The chances of members, and potential members, seeing specific, targeted marketing messages within this unique offline social network are a lot higher than your posts showing up on their social...

The Changing Role of Today’s Marketer

With new challenges often suddenly popping up everywhere in our constantly changing environments, we are forced from our comfort zones and into new opportunities.

Get More Likes and Comments on Social Media

When you’re not getting what you want, ask for it.

Do You REALLY Need Viral Videos?

Does your bank or credit union really need social media engagement? Or, is there another marker of success that has nothing to do with likes and shares?

The Magic of 80/20 Marketing

80% of what you achieve at work comes from 20% of the time you spend working.

What We're Up To

Breaking News: SEO Coming Soon!

Exciting news! CUcontent is expanding our product offering! Due to multiple requests and feedback from our subscribers, CUcontent will soon be offering SEO (Search Engine Optimization) analytics as an add-on...

Quick Tips

Maximizing Your ROI at Financial Brand

Make the most of any conference you attend, so you walk away with best practices, implementable ideas and a private network of friends and associates.

Marketing Bookshelf

Infiltrate The Media!

How Big (and Small!) Brands Get Past the Firewalls that Today’s Consumers Have Developed Against Marketing

Quick Tips

Cryptocurrency: Why Should I Care?

With all the hoopla around Bitcoin and the ups and downs of its value, it’s tempting to see cryptocurrency as a fad. Here’s why that’s not a good idea …...

Quick Tips

Quick Tips: Define Your Audience

It is important to define your audience before you begin to market to them.

Success Stories

Success Stories: I Scream, You Scream… Altana FCU Shares Smiles One Sweet Treat at a Time

Altana FCU’s Treat Mobile is a converted 1979 Volkswagen Bus with jaw-dropping art and multicolored headlights that has become a staple sighting at area events.

Marketing Bookshelf

Marketing Bookshelf: The Psychology of Selling

In “The Psychology of Selling,” author Brian Tracy walks marketers and novices through everything they need to know to become masters at their trade.

Quick Tips

Quick Tips: Social Media Strategy

Success Stories

Success Stories: Marketing a Merger — SC Telco FCU Joins Forces with AFCU to Become Spero Financial

Anderson Federal Credit Union recently joined SC Telco Federal Credit Union, forming Spero Financial, based in Greenville, SC.

Marketing Bookshelf

Marketing Bookshelf: Cashvertising

In “Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone,” author Drew Whitman unpacks the secret of using psychology to...

Success Stories

Success Stories: Indelible on Their Souls

In an effort to encourage, connect and uplift staff during a time of heightened fear and uncertainty, the leadership at Oregonians Credit Union in Milwaukie, OR, suggested the marketing team...

Quick Tips

Quick Tips: Calls to Action

What are some of your favorite Calls To Actions to use?

Marketing Bookshelf

Marketing Bookshelf: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Are you ready to cast a magical spell in your credit union? Start implementing the strategies in Alchemy today!

Success Stories

Success Stories Classroom Cash

The Classroom Cash Grants program promotes Michigan Schools and Government CU’s roots of supporting the education community.

Winners

Winners: What Makes Your Credit Union Unique? January Giveaway

What makes your credit union unique?

Marketing Bookshelf

Marketing Bookshelf: Ask

Are you ready to take the guesswork out of marketing? Learn how to find out what your members really want in Ask.

Winners

Winners: What’s Your Most Important Social Media Goal in 2021?

Andrea’s name was selected by random draw after she answered our poll question, “What’s your most important social media goal in 2021?”

What We're Up To

What We’re Up To: Webinar Stresses Personalizing Social Media Posts for Generating Response

Laura Enock, Publisher of CUcontent, led a webinar on November 4 on how to use the planner effectively and generate more member engagement.

Marketing Bookshelf

Marketing Bookshelf: Brainfluence

Did you know that 95% of all thoughts, emotions, and learning happen before we are even aware of it? The subconscious is a powerful tool that drives many of our...

What We're Up To

What We’re Up To: CUcontent to Produce Film Featuring Credit Unions as Hero

CUcontent’s publisher Laura Enock has teamed with screenwriter/producer Kate Queen; executive producer/director of over 48 feature films James Cullen Bressack, and Gato Scatena, executive producer/owner at SNR Films, to create...

Success Stories

Success Stories: A Sweet Challenge

When the ongoing pandemic slowed down activity in the communities it serves, Cyprus Federal Credit Union had to come up with a safe, socially distant way to support the needs...

Winners

Winners: How was your Credit Union a Hero in 2020?

We are thrilled to announce the winners of our November contest, asking How Was Your Credit Union a Hero in 2020?

Success Stories

Success Stories: Connecting Through Comedy

What began as a joke turned into an award-winning ad campaign for Neighbors Credit Union, in Baton Rouge, LA. The result was a Swipe Right campaign that proved no idea...

Marketing Bookshelf

Marketing Bookshelf: Conversion Optimization

Every company is in the business of trying to convert prospects to sales, and credit unions are no different. Conversion Optimization, by Khalid Saleh and Ayat Shukairy, aims to show...

Winners

Winners: How Do You Plan to Use the CUcontent Social Media Planner?

Congratulations to DuPage Credit Union, Naperville, IL, for being chosen the winner of our October contest: How Do You Plan to Use the CUcontent Social Media Planner?

Marketing Bookshelf

Marketing Bookshelf: The Fortune Cookie Principle

In The Fortune Cookie Principle, author Bernadette Jiwa explains that consumers love their favorite brands for the story they tell, as much as for the product or service they offer....

Success Stories

Success Stories: Real-Life Treasure Hunt Wins Enviable Social Media Engagement for Members Choice CU

It’s a question so many of us struggle with: how to achieve real engagement on social media, from members who are genuinely interested? One Kentucky credit union has clearly cracked...

Winners

Winners: Weld Community and GCS Credit Unions win Photo Contest

What We're Up To

What We’re Up To: Social Media Planner

The 2021 Social Media Planner is your go-to tool for setting goals and objectives, tracking social media success and generating creative inspiration.

What We're Up To

What We’re Up To: CUcontent Launches Bingo Game for Subscribers

Whether you’re working from home or you’re back in the office, your day will be more exciting than the gossip around the water cooler (or Zoom meeting) with CUcontent’s new...

Marketing Bookshelf

Marketing Bookshelf: Made to Stick

In Made to Stick, brothers Chip and Dan Heath show business owners how to dream up incredible ideas that will stick.

Success Stories

Success Stories: Members 1st Federal Credit Union Marketing Gamified? Bingo!

Members 1st FCU engages members on social media through a creative version of a classic game.

Success Stories

Success Stories: Same Budget, More Impact: How One Credit Union Reallocated a Marketing Budget for Stronger Results

Learn from failure and turn it into success. If you find your marketing budget is too small, maybe it is … but maybe it can go farther if it’s allocated...

Marketing Bookshelf

Marketing Bookshelf: Epic Content Marketing

In today’s digitized world, generic ads no longer work. Increase member engagement and attract new members by creating and delivering epic content your readers want to consume.

Winners

Winners: Contest Highest Performing Facebook Post

Highest Performing Facebook Post winners announced.

Winners

Winners: What was your best Instagram post?

We are pleased to announce the winners of our contest: “What was your highest performing Instagram post?”

Success Stories

Success Stories: Giving is Fun School Supply Drive

Efforts to give back to the community actually can help staff members strengthen their internal community.

Marketing Bookshelf

Marketing Bookshelf: Influence — The Psychology of Persuasion

“Influence” is a treasure trove of valuable insight into human psychology and a useful tool for the forward-thinking marketer who wants to up their game and boost their chances for...

Marketing Bookshelf

Marketing Bookshelf: Permission Marketing

Marketing guru Seth Godin brings another revolutionary concept to the world of marketing in his bestselling book, “Permission Marketing.”

Success Stories

Success Stories: ‘Financial First Responders’

Some credit union marketers have seen their CUs through the recession of 2008 and natural disasters, as well as the 9/11 attacks. However, for most, the COVID-19 pandemic will be...

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