The chances of members, and potential members, seeing specific, targeted marketing messages within this unique offline social network are a lot higher than your posts showing up on their social...
With new challenges often suddenly popping up everywhere in our constantly changing environments, we are forced from our comfort zones and into new opportunities.
Does your bank or credit union really need social media engagement? Or, is there another marker of success that has nothing to do with likes and shares?
80% of what you achieve at work comes from 20% of the time you spend working.
Exciting news! CUcontent is expanding our product offering! Due to multiple requests and feedback from our subscribers, CUcontent will soon be offering SEO (Search Engine Optimization) analytics as an add-on...
Make the most of any conference you attend, so you walk away with best practices, implementable ideas and a private network of friends and associates.
How Big (and Small!) Brands Get Past the Firewalls that Today’s Consumers Have Developed Against Marketing
With all the hoopla around Bitcoin and the ups and downs of its value, it’s tempting to see cryptocurrency as a fad. Here’s why that’s not a good idea …...
CUcontent has created an innovative new financial literacy course to correspond with the Sally Floss: Digital Detective movie.
Learn how to turn credit union members into raving fans and ambassadors with this marketing book summary.
Learn actionable tips on how credit unions can make financial literacy more engaging to attract, retain, and educate members.
CUcontent has gone Hollywood! Learn about the new professionally produced video that showcases people helping people and see how it can attract younger members to your credit union!
Learn why credit unions are in a great position to offer financial literacy to their members in 2022 and beyond.
It is important to define your audience before you begin to market to them.
Altana FCU’s Treat Mobile is a converted 1979 Volkswagen Bus with jaw-dropping art and multicolored headlights that has become a staple sighting at area events.
In “The Psychology of Selling,” author Brian Tracy walks marketers and novices through everything they need to know to become masters at their trade.
Anderson Federal Credit Union recently joined SC Telco Federal Credit Union, forming Spero Financial, based in Greenville, SC.
In “Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone,” author Drew Whitman unpacks the secret of using psychology to...
In an effort to encourage, connect and uplift staff during a time of heightened fear and uncertainty, the leadership at Oregonians Credit Union in Milwaukie, OR, suggested the marketing team...
Are you ready to cast a magical spell in your credit union? Start implementing the strategies in Alchemy today!
The Classroom Cash Grants program promotes Michigan Schools and Government CU’s roots of supporting the education community.
Are you ready to take the guesswork out of marketing? Learn how to find out what your members really want in Ask.
Andrea’s name was selected by random draw after she answered our poll question, “What’s your most important social media goal in 2021?”
Laura Enock, Publisher of CUcontent, led a webinar on November 4 on how to use the planner effectively and generate more member engagement.
Did you know that 95% of all thoughts, emotions, and learning happen before we are even aware of it? The subconscious is a powerful tool that drives many of our...
CUcontent’s publisher Laura Enock has teamed with screenwriter/producer Kate Queen; executive producer/director of over 48 feature films James Cullen Bressack, and Gato Scatena, executive producer/owner at SNR Films, to create...
When the ongoing pandemic slowed down activity in the communities it serves, Cyprus Federal Credit Union had to come up with a safe, socially distant way to support the needs...
We are thrilled to announce the winners of our November contest, asking How Was Your Credit Union a Hero in 2020?
What began as a joke turned into an award-winning ad campaign for Neighbors Credit Union, in Baton Rouge, LA. The result was a Swipe Right campaign that proved no idea...
Every company is in the business of trying to convert prospects to sales, and credit unions are no different. Conversion Optimization, by Khalid Saleh and Ayat Shukairy, aims to show...
Congratulations to DuPage Credit Union, Naperville, IL, for being chosen the winner of our October contest: How Do You Plan to Use the CUcontent Social Media Planner?
In The Fortune Cookie Principle, author Bernadette Jiwa explains that consumers love their favorite brands for the story they tell, as much as for the product or service they offer....
It’s a question so many of us struggle with: how to achieve real engagement on social media, from members who are genuinely interested? One Kentucky credit union has clearly cracked...
The 2021 Social Media Planner is your go-to tool for setting goals and objectives, tracking social media success and generating creative inspiration.
Whether you’re working from home or you’re back in the office, your day will be more exciting than the gossip around the water cooler (or Zoom meeting) with CUcontent’s new...
In Made to Stick, brothers Chip and Dan Heath show business owners how to dream up incredible ideas that will stick.
Members 1st FCU engages members on social media through a creative version of a classic game.
Learn from failure and turn it into success. If you find your marketing budget is too small, maybe it is … but maybe it can go farther if it’s allocated...
In today’s digitized world, generic ads no longer work. Increase member engagement and attract new members by creating and delivering epic content your readers want to consume.
Highest Performing Facebook Post winners announced.
We are pleased to announce the winners of our contest: “What was your highest performing Instagram post?”
Efforts to give back to the community actually can help staff members strengthen their internal community.
“Influence” is a treasure trove of valuable insight into human psychology and a useful tool for the forward-thinking marketer who wants to up their game and boost their chances for...
Marketing guru Seth Godin brings another revolutionary concept to the world of marketing in his bestselling book, “Permission Marketing.”
