Exciting news! CUcontent is expanding our product offering! Due to multiple requests and feedback from our subscribers, CUcontent will soon be offering SEO (Search Engine Optimization) analytics as an add-on product to CUcontent.
We realize marketers have way too much on their plates. After 20 years of supporting credit unions (like yours!) with content creation, we’re stepping up to the plate and assisting you with tracking results and developing meaningful strategies.
Here’s what’s included with CUcontent SEO:
- Access to millions of local and national keywords
This is something all businesses should be actively pursuing to put their business on the front line of search results.
- Reports on topics that resonate with your audience
Frequently getting writer’s block on what to post? This will allow you to develop a clear plan and strategy for posting.
- Audits and reports based on real-time metrics
Results matter! Social media is a moving target, and by staying on top of report analytics and results, you can pivot quickly based on learning what is working and where there are opportunities to improve.
- Analyze traffic on your website
Get to know your followers! See where you are getting the most clicks, what topics are being searched for, and most importantly, who is visiting your site. From there you will be able to get a clear picture on what your audience is looking for.
- Get ideas for growing market share
Through reporting analytics, you will gain a clearer picture of where your financial institution has the most growth opportunity and how to capitalize on those findings.
- Discover keyword gaps
Identify valuable keywords where your competitors rank highly, but you don’t–yet! Plan your next marketing campaign based on these results to track growth and results.
- Analyze the performance of your posts
See where you are getting the most traction, as well as what time of day is the most meaningful for your social media. Capitalize on those results with planned posts targeted to a specific audience.
- Track competitor accounts
Want to see how a competitor is ranking? You will be able to get the inside scoop on what strategies are working for them and what you can do better in for settin you apart.
Why is this all important to your credit union?
As marketers, our goal is to provide meaningful content to our audience with the objective of earning new business and retaining current members. To do so, we need to understand who we are reaching and if there is an opportunity to expand our reach further.
With analytics as described above, we have the tools at our fingertips to do just that; evaluate and measure how your marketing, content and products are performing relative to visitor engagement.
We can collect data and sort it into useful information so you are able to elevate your marketing game. Whether you are a team of one or a team of 21, SEO will be instrumental in helping you reach your marketing goals.
“Financial literacy is more important than ever, and the younger you start, the better.” says Laura Enock, publisher and founder of CUcontent. “This course makes it easy and affordable for every credit union to engage entire families with inter-generational conversations about smart money management. There’s no better way to build member loyalty.”