Gvir – A New Cryptocurrency Just for Credit Unions and Their Members!
Gvir – A New Cryptocurrency Just for Credit Unions and Their Members!
Gvir – A New Cryptocurrency Just for Credit Unions and Their Members!

Winners: Contest Highest Performing Facebook Post

August 1, 2020
  • Atomic Credit Union's Highest Performing Facebook Post: Friendship Day

  • Hidden River Credit Union's highest performing Facebook post, Thank You Local Warriors

  • West Michigan Credit Union's highest performing Facebook post, Congratulations on retirement

Winners: Atomic, West Michigan, Hidden River  August Contest winners 

Highest Performing Facebook Post

By Donna Adinolfe

 

Atomic Credit Union

Friendship Day

“We have increased our following and engagement rate on our Social Media pages just by posting information our followers WANT to see and hear! It’s not all about sales, promotions, or services you offer. Our followers like to see our members get a new loan on a car, buy their first home, and even see photos of our employees having fun at work! It definitely humanizes Atomic Credit Union. A few years ago we implemented quarterly contests on our social media pages. This not only helped to increase our engagement with our followers, but gave us a great opportunity to really give back to them!”

Lindsey Denney, Marketing Manager

Atomic Credit Union

 

West Michigan Credit Union

Congratulations on Retirement

“I believe our Facebook post performed so well due to the bond our team members form with the members. Many of our team members form a deep connection with their members and love to be involved in their successes. While a retirement is a bittersweet time, our team members are celebrated and highly praised by our members in the community. We enjoy sharing in our team members’ successful careers and bridging their life to a new chapter.”

Dana Kapaska, Marketing Coordinator

West Michigan Credit Union

 

Hidden River Credit Union

Thank You Local Warriors

“In our experience, the most engaging social media posts tend to be community focused. A sales pitch here and there may be necessary, but followers are interested in how we add value for them within our area of expertise (i.e., financial services). The more genuine content we share with our target audience with which they can easily connect, the stronger our relationship and the more likely it is to result in converting them to loyal members – if they aren’t already!

Julia Fisher, Marketing Coordinator

Hidden River Credit Union