Learn how to turn credit union members into raving fans and ambassadors with this marketing book summary.
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Marketing Bookshelf: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Are you ready to cast a magical spell in your credit union? Start implementing the strategies in Alchemy today!
“Influence” is a treasure trove of valuable insight into human psychology and a useful tool for the forward-thinking marketer who wants to up their game and boost their chances for...
In “Contagious,” Jonah Berger reveals the secret science behind word of mouth and social transmission, as well as the six basic principles that drive things to become contagious, from consumer...
In “Purple Cow: Transform Your Business by Being Remarkable,” author Seth Godin urges business owners to approach their marketing strategy by striving to stand out like a purple cow and...