Marketing Bookshelf Content

How Big (and Small!) Brands Get Past the Firewalls that Today’s Consumers Have Developed Against Marketing

Learn how to turn credit union members into raving fans and ambassadors with this marketing book summary.

In “The Psychology of Selling,” author Brian Tracy walks marketers and novices through everything they need to know to become masters at their trade.

Are you ready to cast a magical spell in your credit union? Start implementing the strategies in Alchemy today!

Are you ready to take the guesswork out of marketing? Learn how to find out what your members really want in Ask. 

In Made to Stick, brothers Chip and Dan Heath show business owners how to dream up incredible ideas that will stick.

In today’s digitized world, generic ads no longer work. Increase member engagement and attract new members by creating and delivering epic content your readers want to consume.

Marketing guru Seth Godin brings another revolutionary concept to the world of marketing in his bestselling book, “Permission Marketing.”

Packed with real-life examples and practical tips you can implement today, Content Inc. has joined the shelf of must-reads for marketers across every industry.

In Growth Hacker Marketing, Ryan Holiday shares his journey and the knowledge he’s picked up along the way with marketers around the world. 

Are you ready to become a master marketer? Follow the principles laid out in Duct Tape Marketing to bring your credit union to the next level.  

In “Crushing It,” author Gary Vaynerchuk gifts today’s marketers with a priceless blueprint for navigating the noise of social media and making it work for your brand.