What We’re Up To
CUcontent Webinar Stresses Personalizing Social Media Posts for Generating Response
By Donna Adinolfe
Credit union marketers wear dozens of different hats every day, making it difficult to squeeze in crafting daily social media posts that members value.
CUcontent’s annual Social Media Planner is a complimentary and powerful tool that brings credit unions’ social media game to a whole new level.
Laura Enock, Publisher of CUcontent, led a webinar on November 4 on how to use the planner effectively and generate more member engagement.
It’s not enough to post daily on various social media platforms, Enock explained, adding that marketers must include personal content that’s specific to their own credit union for fostering reader engagement.
“Content needs to generate a response and start a conversation,” Enock said. “We have seen a move from putting content out there to a focus on getting engagement and member generated content.”
About 77 percent of the webinar participants said they produced their own content. Marketers, Enock noted, must take a global view of all content. That means using the social media planner, scheduling time to consider who they’re targeting and knowing what platforms they need to use for the most engagement.
The social media calendar is a “timesaver.” However, marketers also need to include personalized content, like testimonials and videos of staff or members.
Consistent weekly posting plans offer readers something to expect and look forward to seeing.
Haley Nelson, of GreenState Credit Union, said her CU posts “Meet The Team Tuesday” and “Motivation Monday,” while Liberty Rose Adkins, of Guadalupe Credit Union, posts “Testimonial Tuesdays” and Jamie Gilliam, of Ascend Credit Union, offers “Financial Tip Fridays.”
Summing up the hour-long webinar, Enock said, “Today’s credit unions know how important social media is, but there isn’t always enough time and manpower to make it happen the way they want to. A quick webinar highlighting what other credit unions are doing successfully can be super helpful to marketers.”