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Success Stories: I Scream, You Scream… Altana FCU Shares Smiles One Sweet Treat at a Time
Altana FCU’s Treat Mobile is a converted 1979 Volkswagen Bus with jaw-dropping art and multicolored headlights that has become a staple sighting at area events.
Success Stories: Marketing a Merger — SC Telco FCU Joins Forces with AFCU to Become Spero Financial
Anderson Federal Credit Union recently joined SC Telco Federal Credit Union, forming Spero Financial, based in Greenville, SC.
Success Stories: Indelible on Their Souls
In an effort to encourage, connect and uplift staff during a time of heightened fear and uncertainty, the leadership at Oregonians Credit Union in Milwaukie, OR, suggested the marketing team...
Success Stories Classroom Cash
The Classroom Cash Grants program promotes Michigan Schools and Government CU’s roots of supporting the education community.
Success Stories: A Sweet Challenge
When the ongoing pandemic slowed down activity in the communities it serves, Cyprus Federal Credit Union had to come up with a safe, socially distant way to support the needs...
Success Stories: Connecting Through Comedy
What began as a joke turned into an award-winning ad campaign for Neighbors Credit Union, in Baton Rouge, LA. The result was a Swipe Right campaign that proved no idea...
Success Stories: Real-Life Treasure Hunt Wins Enviable Social Media Engagement for Members Choice CU
It’s a question so many of us struggle with: how to achieve real engagement on social media, from members who are genuinely interested? One Kentucky credit union has clearly cracked...
Success Stories: Members 1st Federal Credit Union Marketing Gamified? Bingo!
Members 1st FCU engages members on social media through a creative version of a classic game.
Success Stories: Same Budget, More Impact: How One Credit Union Reallocated a Marketing Budget for Stronger Results
Learn from failure and turn it into success. If you find your marketing budget is too small, maybe it is … but maybe it can go farther if it’s allocated...
Success Stories: Giving is Fun School Supply Drive
Efforts to give back to the community actually can help staff members strengthen their internal community.
Success Stories: ‘Financial First Responders’
Some credit union marketers have seen their CUs through the recession of 2008 and natural disasters, as well as the 9/11 attacks. However, for most, the COVID-19 pandemic will be...
Success Stories: Education First Federal Credit Union We’re Paying It Forward
Giving back to the community is what credit unions are all about, and Education First Federal Credit Union, in Beaumont, TX, is taking it to another level.
Success Stories: May Lincoln Maine Thankful Photo Contest
In an effort to increase traffic to their social media platforms and increase membership pride, Lincoln Maine Federal Credit Union held its third annual Thankful Photo Contest.
Success Stories: Advantage One Credit Union Complete Web Redesign
In an effort to engage members more easily across all social media channels, Advantage One Credit Union of Brownstown, MI, underwent a complete website redesign — the first website it...
Success Stories: Hayward Community CU Staff Receives the Gift of Giving
Hayward Community Credit Union, Hayward, WI, began a new campaign in 2019, called CU $mile, in an effort to allow Hayward staff members to experience the gift of giving.
Success Stories: Ideal CU From Home With Love
Living the credit union philosophy of “people helping people” is truly ingrained in everything Ideal Credit Union does.
Success Stories: SAFE Credit Union’s Credit YOUnion Campaign
SAFE Credit Union, serving the greater Sacramento, CA area, launched a new branding awareness campaign that celebrated its members and the diversity of its membership using messaging that centered on...
Success Stories: North Central Area CU Superhero September
Fundraising events are a solid way to increase visibility for a credit union while giving back and doing good in the community.
Success Stories: Renaming/Rebranding TruEnergy Federal Credit Union
As Washington Gas Light FCU was preparing to celebrate its 80th anniversary, it was time to facilitate growth and symbolize their wider SEG base through rebranding efforts.
Success Stories: Consumers Credit Union Social Leadership Training
When Consumers Credit Union, Kalamazoo, MI, learned that some team members felt uncomfortable using social media, marketing and training collaborated to create a Social Leadership class.
Success Stories: Whitefish Credit Union Launches Credit Card Program
If your credit union has a deal that’s better for consumers, a low-cost video, produced in-house can get the message across.