Altana FCU’s Treat Mobile is a converted 1979 Volkswagen Bus with jaw-dropping art and multicolored headlights that has become a staple sighting at area events.
Anderson Federal Credit Union recently joined SC Telco Federal Credit Union, forming Spero Financial, based in Greenville, SC.
In an effort to encourage, connect and uplift staff during a time of heightened fear and uncertainty, the leadership at Oregonians Credit Union in Milwaukie, OR, suggested the marketing team...
The Classroom Cash Grants program promotes Michigan Schools and Government CU’s roots of supporting the education community.
When the ongoing pandemic slowed down activity in the communities it serves, Cyprus Federal Credit Union had to come up with a safe, socially distant way to support the needs...
What began as a joke turned into an award-winning ad campaign for Neighbors Credit Union, in Baton Rouge, LA. The result was a Swipe Right campaign that proved no idea...
It’s a question so many of us struggle with: how to achieve real engagement on social media, from members who are genuinely interested? One Kentucky credit union has clearly cracked...
Members 1st FCU engages members on social media through a creative version of a classic game.
Learn from failure and turn it into success. If you find your marketing budget is too small, maybe it is … but maybe it can go farther if it’s allocated...
Efforts to give back to the community actually can help staff members strengthen their internal community.
Some credit union marketers have seen their CUs through the recession of 2008 and natural disasters, as well as the 9/11 attacks. However, for most, the COVID-19 pandemic will be...
Giving back to the community is what credit unions are all about, and Education First Federal Credit Union, in Beaumont, TX, is taking it to another level.
In an effort to increase traffic to their social media platforms and increase membership pride, Lincoln Maine Federal Credit Union held its third annual Thankful Photo Contest.
In an effort to engage members more easily across all social media channels, Advantage One Credit Union of Brownstown, MI, underwent a complete website redesign — the first website it...
Hayward Community Credit Union, Hayward, WI, began a new campaign in 2019, called CU $mile, in an effort to allow Hayward staff members to experience the gift of giving.
Living the credit union philosophy of “people helping people” is truly ingrained in everything Ideal Credit Union does.
SAFE Credit Union, serving the greater Sacramento, CA area, launched a new branding awareness campaign that celebrated its members and the diversity of its membership using messaging that centered on...
Fundraising events are a solid way to increase visibility for a credit union while giving back and doing good in the community.
As Washington Gas Light FCU was preparing to celebrate its 80th anniversary, it was time to facilitate growth and symbolize their wider SEG base through rebranding efforts.
When Consumers Credit Union, Kalamazoo, MI, learned that some team members felt uncomfortable using social media, marketing and training collaborated to create a Social Leadership class.
If your credit union has a deal that’s better for consumers, a low-cost video, produced in-house can get the message across.
