Gvir – A New Cryptocurrency Just for Credit Unions and Their Members!
Gvir – A New Cryptocurrency Just for Credit Unions and Their Members!
Gvir – A New Cryptocurrency Just for Credit Unions and Their Members!

Marketing Bookshelf — Purple Cow: Transform Your Business by Being Remarkable

October 1, 2019

Purple Cow: Transform Your Business by Being Remarkable 

By Sarah Zane

Imagine you’re driving down a country road, passing sprawling meadows and tranquil farmyards. You stroll past a herd of grazing cows, and then another, and still a third. After a while, it all blurs together; black and white and more black and white. It’s so common a landscape, you hardly turn to look at all.

And then, something grabs your attention. You rip your head away from the road to see if your eyes are playing tricks on you. But no — it’s real: a purple cow!

In “Purple Cow: Transform Your Business by Being Remarkable,” author Seth Godin urges business owners to approach their marketing strategy by striving to be that purple cow. You need to stand out, he says, to grab the consumer’s attention, generate interest and get people talking.

You want your target audience to sit up and take notice, to do a double take, to remember your company’s name long after they’ve passed your ad or heard your commercial. Leave the bland marketing behind; it’s time to embrace the bold and the different!

In Purple Cow, Godin revolutionizes the world of marketing by showing businesses they’re faced with a choice: They can be invisible or they can be remarkable. Drawing on his experience as a successful entrepreneur and stories of big-name businesses like Starbucks, JetBlue and Apple, he shows readers how crucial it is to stand out like a purple cow in a field of monochromatic Holsteins.

Godin’’s book is a classic that has had a lasting impact on the world of business and has been translated into 36 languages, reaching millions of readers worldwide. As a bestselling author, sought-after lecturer, high-profile pundit and popular blogger, Godin’s word is highly regarded and often quoted among CEOs.

The one critique in this mind-opening manifesto is the lack of clear guidance in how to launch a remarkable marketing campaign. While readers can’t help being impressed with the urgency of making their business stand out from the pack, there are no clear instructions showing how to implement this advice.

Purple Cow is still wildly popular and is regarded as a brilliant marketing classic by entrepreneurs all over the world.