Author Archives for Sarah Zane
April 1, 2021 5:51 am
Published by Sarah Zane
In “The Psychology of Selling,” author Brian Tracy walks marketers and novices through everything they need to know to become masters at their trade.
March 1, 2021 10:26 am
Published by Sarah Zane
In "Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone," author Drew Whitman unpacks the secret of using psychology to be a better marketer.
February 1, 2021 10:49 am
Published by Sarah Zane
Are you ready to cast a magical spell in your credit union? Start implementing the strategies in Alchemy today!
January 1, 2021 10:37 am
Published by Sarah Zane
Are you ready to take the guesswork out of marketing? Learn how to find out what your members really want in Ask.
December 1, 2020 5:52 pm
Published by Sarah Zane
Did you know that 95% of all thoughts, emotions, and learning happen before we are even aware of it? The subconscious is a powerful tool that drives many of our decisions. And yet, most marketing ignores the subconscious.
November 1, 2020 1:13 pm
Published by Sarah Zane
Every company is in the business of trying to convert prospects to sales, and credit unions are no different. Conversion Optimization, by Khalid Saleh and Ayat Shukairy, aims to show business leaders how to turn prospects into sales.
October 1, 2020 3:01 pm
Published by Sarah Zane
In The Fortune Cookie Principle, author Bernadette Jiwa explains that consumers love their favorite brands for the story they tell, as much as for the product or service they offer. It’s the story that keeps these loyal customers coming back.
September 1, 2020 2:10 pm
Published by Sarah Zane
In Made to Stick, brothers Chip and Dan Heath show business owners how to dream up incredible ideas that will stick.
August 1, 2020 11:22 am
Published by Sarah Zane
In today’s digitized world, generic ads no longer work. Increase member engagement and attract new members by creating and delivering epic content your readers want to consume.
July 1, 2020 11:31 am
Published by Sarah Zane
"Influence" is a treasure trove of valuable insight into human psychology and a useful tool for the forward-thinking marketer who wants to up their game and boost their chances for success.
June 30, 2020 1:57 pm
Published by Sarah Zane
Marketing guru Seth Godin brings another revolutionary concept to the world of marketing in his bestselling book, "Permission Marketing."
May 1, 2020 11:49 am
Published by Sarah Zane
Packed with real-life examples and practical tips you can implement today, Content Inc. has joined the shelf of must-reads for marketers across every industry.
April 1, 2020 11:27 am
Published by Sarah Zane
In Growth Hacker Marketing, Ryan Holiday shares his journey and the knowledge he’s picked up along the way with marketers around the world.
March 1, 2020 11:14 am
Published by Sarah Zane
Are you ready to become a master marketer? Follow the principles laid out in Duct Tape Marketing to bring your credit union to the next level.
February 1, 2020 2:04 pm
Published by Sarah Zane
Marketing does not have to be complicated or complex. By following the three basic principles laid out in This is Marketing, you can help your credit union continue to thrive and grow.
January 1, 2020 11:52 am
Published by Sarah Zane
In "Crushing It," author Gary Vaynerchuk gifts today’s marketers with a priceless blueprint for navigating the noise of social media and making it work for your brand.
November 1, 2019 10:57 am
Published by Sarah Zane
In “Contagious,” Jonah Berger reveals the secret science behind word of mouth and social transmission, as well as the six basic principles that drive things to become contagious, from consumer products and policy initiatives to services and ideas.
October 1, 2019 3:05 pm
Published by Sarah Zane
In “Purple Cow: Transform Your Business by Being Remarkable,” author Seth Godin urges business owners to approach their marketing strategy by striving to stand out like a purple cow and grab the consumer’s attention, generate interest.