By Donna Adinolfe
The secret formula to increasing likes is positioning content so that people feel proud to associate with it. What we like is more about us than the content itself.
Next time try swapping something like “5 ways to save this July” to a post like “5 secret ways to level-up your summer. Have your cake and eat it too.”
Sharing helpful, daily tips is a time-efficient way to become a special moment in your followers’ day. Be something they look forward to.
Post one helpful tip, communicated in a self-expressive way, and see how people will eagerly look out for your content daily!
Warm and Fuzzy
It’s no surprise that community posts often get the most likes. Use these high engagement posts to boost financial literacy goals.
Example: A food drive post could also include an educational article (framed in a self-expressive way, of course): “Check out these three secrets to grocery shopping that no one talks about.”