Born from the belief that if time‑strapped credit unions could do marketing the way they wanted, more communities would thrive.

There are more than 4000 articles and features (including infographics, cartoons, videos, etc.) in our database. Because we post 1-3 new articles daily, that number keeps growing.

All content in CUcontent is created by our team of talented copywriters, artists, videographers, and other professionals. We custom-create all content and hold copyrights on it. Our team frequently brainstorms for new content ideas, often taking unique angles on timely topics.

Absolutely. Your subscription gives you licensing rights to not only to use the content in its current format, but to customize it so it speaks to your members in your own voice to further reinforce your brand. While we take on the responsibility of making sure all articles are factually and grammatically correct, we can’t possibly know your members likes, dislikes, interests and sensitivities. Before sharing an article, we strongly suggest you read it, and make any changes or modifications, whether large or small, so it’s clear that the article is coming from your credit union. A few small tweaks can often make a significant difference.

Many of our articles lend themselves to loan promotions, or for marketing other products and services. It’s up to you to know and choose how much you want to add about your own related products and services within the articles.

Your subscription to CUcontent gives you licensing rights to use the content in all your member communications, including print, email, website, blogs, social media, and PR.

While you are not permitted to repackage and/or resell the content, you can use the content as if you wrote it yourself and publish it under your own name and likeness. In fact, some credit unions publish articles regularly from CUcontent under the title “A Note from Our President,” and others send our articles to local, community or industry publications, or by contributing a weekly or monthly financial column in a local newspaper or magazine, which is published under the credit union’s name with no reference at all to CUcontent.

This is an excellent use of CUcontent, giving your credit union media coverage in the editorial section of the publications that are read within your field of membership, without paying for ad space.

Of course! But they’re more than edited. Here’s our process:

Once an article idea is approved, it’s assigned to a writer. Our publisher personally reads each article, reviewing and revising it before it goes to our exceptional editor, Chad Gramling. As a long-time marketing professional at a credit union in Indiana, Chad not only edits for grammar and clarity, but also inspects with the mindset and eyes of a credit union that may be looking for member-appropriate content. Chad’s edits are incorporated into the article, and then it’s sent to a professional proofreader for final edits. Then, the article is sent to someone who could represent your members—a fresh set of eyes to read through the content.

Once all changes have been incorporated to the article, our publisher reviews the content again, approves it and sends it to our admin for posting.

While the process normally takes up to 48 hours to complete, we’ve rushed it when needed to accommodate a topic that needs to be covered quickly, such as was the case when Heartbleed was a hot topic that needed to be quickly yet concisely addressed by many credit unions nationwide.

New content is posted daily. We follow an editorial calendar to ensure each column is updated monthly with relevant and timely topics (for example, Points to Ponder, and Challenges), weekly (such as Definitions) or twice weekly. Twice a week, we run a full-length article that is posted under one of three columns: Articles, Q and A, or Scam Alert.

Yes. In fact, we’ll send you new content by email on a regular basis. Every Tuesday, you’ll get an email with Monday and Tuesday’s content. On Friday, you’ll receive the content from Wednesday, Thursday and Friday. This way, you’ll always know what we’ve posted without having to log in at cucontent.com.

It’s possible, though not likely. Remember, CUcontent is your source for articles—which you can customize and use in whatever way you like. Because each credit union typically will customize articles differently, and use them in different ways, we haven’t yet experienced any overlap concerns from any of our clientele.