What would your credit union’s marketing look like if you could collaborate with the most successful marketers?
If you had access to the best minds in the industry?
What if it cost you nothing… because one of those best minds is your own?
Welcome to a brand-new concept in taking your social media game to the next level. The CU Marketing Hero Summit. So much more than a conference, this can’t-miss event gives you an opportunity to learn and mingle with social media marketing experts, give and gain insights about marketing fundamentals that you’ve found success with all along, brainstorm new ways to add value to your members, and take your credit union’s marketing to stratospheric success.
Discuss topics YOU select, participate in group activities and interactive sessions. Fun for marketers of any level.
Network with credit union marketers from across the United States, participate in panel discussions and present your most successful marketing campaign to your peers.
Teach your kids (and your team) a thing or two about social media, how to harness the potential of Facebook and increase engagement.
Final Schedule TBD
Teach your kids a thing or two when you get home. Learn answers to the following questions and more:
Early Bird: $599
Regular Admission: $799
The State of Credit Union Marketing
Based on extensive research, this 45-minute session gives you a clear picture of what credit unions throughout the US are doing, what’s working, what trends they’re seeing and how they’re responding to stay ahead of the curve. You’ll get the published report, as well as key takeaways you can immediately implement at your credit union.
Join a Mastermind group of brainstormers and pick the topic of your choice: Social Media, SEGs, Video Content, Name Change, Rebranding, Loan Campaigns
Evaluate YOUR OWN CREDIT UNION’S member experience, and walk out with a plan for improving it in a few easy steps.
Amber Mooney, Manager of Member Experience at TruEnergy FCU
Today’s marketers have enough on their plates without having to worry about what members “experience” when they walk through the doors of your credit union or log onto your website. But…is that really a luxury? What good is marketing, after all, if you haven’t even earned a second date with a new member? In this session, Amber Mooney, Manager of Member Experience at TruEnergy FCU, walks you through a quick--but thorough--evaluation of the actual member experience at your credit union. Using an exclusive checklist Ms. Mooney created exclusively for this conference, you’ll walk out with a clear, written vision for your credit union. You’ll also have a prioritized list of what needs to be improved, and why, plus targeted ideas for quick and easy implementation.
Option 1: Create your own video! You'll not only learn how to create, promote, and achieve your goals through custom videos about your credit union, you'll actually create a video in this session. Bring 10 photos of the credit union with you to the conference - on a smartphone, tablet or laptop and plan to return home with a video you'll be proud to share with members.
Option 2: Develop a video mindset. If you're already doing video content, this session will help you take your videos from good to exceptional. Feeling brave? Show your own videos to our presenter for instant and brutally honest critique!
Mix it up--sit with someone you don’t know! You’ll get 3 questions to discuss with newly met credit union marketers, guaranteed to give you a fresh perspective, as well as new ideas, for your marketing! Using your HERO notebook, you can jot down notes as well as exchange contact info to keep the conversation going.
In this engaging session, the highlight of the conference, you’ll get to schedule daily posts from now through Jan 1, 2020! With access to a special CUcontent site exclusive to conference attendees, and licensing rights to 40 features from CUcontent, subscribers will help you find the content that’s best for your credit union. Schedule the posts, and you’re set through the holidays!
5 minutes per contact. 1 question to ask and answer each person you meet. S/he who meets and networks with the most contacts is the winner!
Join a roundtable on your choice of topics: Social media, Loan Volume, Member Growth, SEGs, Attracting Gen Y.
New signups welcome!
Take your credit union’s marketing to the next level by creating and promoting your own podcasts. It's easier than you think--you already have the tools at your fingertips. Daniel Bradshaw, who successfully produces podcasts for his own credit union, walks you through the steps, from concept through production. This 45 minute session will give you the know-how.
Option 1: Create a social media plan! By answering questions and learning what a plan is (and what it isn’t), you’ll actually create a personal social media plan for your credit union in this hands-on, interactive session.
Option 2: Create a social media presence on any media you want! In this action-packed session, you’ll learn the difference between Facebook, Instagram, Snapchat, Twitter and LinkedIn, and find out what results you can expect from each one.
Another twist on networking, you’ll meet as many people as possible in credit unions as similar to your own as possible.
Present your toughest questions to 6 marketing pros, and get answers!
Pick a partner. Take a 15-minute walk on the beach and talk about what’s on your mind in terms of marketing. Share your notes, and what you’ve learned, on the Hero Message Board. The post with the most likes wins a prize!
10-minute case studies featuring super successful marketing campaigns from credit unions across the U.S.
You don’t want to miss this!
What did you get from the conference? Let's keep the conversation going!
They make this event possible.
Want to be a part of a unique, CU-focused potluck-style event? We’d love to talk! This is a no-frills conference, but your sponsorship will make it possible for us to offer all the exciting extras.
Call or email us for details.