What would your credit union’s marketing look like if you could collaborate with the most successful marketers?
If you had access to the best minds in the industry?
What if it cost you nothing… because one of those best minds is your own?
Welcome to a brand-new concept in taking your social media game to the next level. The CU Marketing Hero Summit. So much more than a conference, this can’t-miss event gives you an opportunity to learn and mingle with social media marketing experts, give and gain insights about marketing fundamentals that you’ve found success with all along, brainstorm new ways to add value to your members, and take your credit union’s marketing to stratospheric success.
Discuss topics YOU select, participate in group activities and interactive sessions. Fun for marketers of any level.
Network with credit union marketers from across the United States, participate in panel discussions and present your most successful marketing campaign to your peers.
Teach your kids (and your team) a thing or two about social media, how to harness the potential of Facebook and increase engagement.
Final Schedule TBD
Teach your kids a thing or two when you get home. Learn answers to the following questions and more:
Early Bird: $599
Regular Admission: $799
Based on extensive research, this 45-minute session gives you a clear picture of what credit unions throughout the US are doing, what’s working, what trends they’re seeing and how they’re responding to stay ahead of the curve. You’ll get an executive summary of the published report, as well as key takeaways you can immediately implement at your credit union.
Consider this your introduction to Augmented Reality; what it is, how it works and how you can use it to bring your credit union's marketing efforts to an entirely new level.
Perlow Productions' President Mike Perlow will discuss specific video applications for credit unions and present use cases featuring AR deployments by Dell EMC, Perlow Productions itself and other regional and global brands. Client-facing activations such as direct mail, tradeshow experiences and AR-enabled websites will be featured. Attendees will have the opportunity to use/experience Augmented Reality during the session and ask questions about it. This session will show the great potential of AR and how it is already being used to disrupt the conventional communication model of today.
Attendees are encouraged to download the PERLOW AR app to their mobile device from the App Store or Google Play Store before or at the start of the session.
The “Pareto Principles” are extremely useful for determining which areas of your website to focus your efforts on and resources to achieve maximum ROI. Utilizing the 80/20 rule, marketing teams need to focus on the critical 20% of actions that will produce 80% of the results. Winning online is not about how much you do, but what you do and how fast you can do it. After all, intensity will always beat extensity when so many options are available. Learn powerful strategy nuggets, tools, and techniques to put your online business on a fast-track, including SEO, CRO, UX, content marketing, analytics, and psychology.
In this session, you’ll learn how to:
In this engaging session, you’ll actually schedule daily posts from now through Jan 2, 2020! With access to a special CUcontent site exclusive to conference attendees, and licensing rights to 40 features and posts, you’ll have everything you need to take your social media to the next level. Best of all, once you schedule the posts, you’re set through the holidays!
Mix it up--sit with someone you don't know! You'll get 3 questions to discuss with newly met credit union marketers, guaranteed to give you a fresh perspective, as well as new ideas, for your marketing! Using your HERO notebook, you can jot down notes as well as exchange contact info to keep the conversation going.
Track 1: Create your own video! You’ll not only learn how to create, promote, and achieve your goals through custom videos about your credit union, you’ll actually create a video in this session. Bring 10 photos relating to the credit union with you to the conference - on a smartphone, tablet or laptop and plan to return home with a video you’ll be proud to share with members.
Track 2: Create a video mindset! Advanced video marketing techniques.
Happy members = sales. It’s not just someone wearing your free t-shirt. Learn how to create mini brand evangelists by using empathy and emotional intelligence.
5 minutes per contact. 1 question to ask and answer each person you meet. S/he who meets and networks with the most contacts is the winner!
Have you ever wondered what goes into a strategic marketing plan...or if yours is everything it needs to be? Join us for a session on strategic marketing, including a plan you’ll create just for your credit union during this session!
New signups welcome!
Evaluate YOUR OWN CREDIT UNION’S member experience, and walk out with a plan for improving it in a few easy steps.
You’ll perform a quick--but thorough--evaluation of the actual member experience at your credit union. Using a checklist created exclusively for this conference, you’ll walk out with a clear, written vision for your credit union. You’ll also have a prioritized list of what needs to be improved, and why, plus targeted ideas for quick and easy implementation.
Take your credit union’s marketing to the next level by creating and promoting your own podcasts. It’s easier than you think-- and you already have the tools at your fingertips!
Another twist on networking, you'll meet as many people as possible in credit unions as similar to your own as possible.
Present your toughest questions to 6 marketing pros, and get answers!
Pick a partner. Take a 15-minute walk on the beach and talk about what's on your mind in terms of marketing. Share your notes, and what you've learned, on the Hero Message Board. The post with the most likes wins a prize!
10-minute case studies featuring super successful marketing campaigns from credit unions across the U.S.
You don't want to miss this!
What did you get from the conference? Let's keep the conversation going!
They make this event possible.
Want to be a part of a unique, CU-focused potluck-style event? We’d love to talk! This is a no-frills conference, but your sponsorship will make it possible for us to offer all the exciting extras.
Call or email us for details.