Director of Creative Services, Desert Financial Credit Union
With the heart of a teacher, mind of a student, and soul of a performer, Daniel Bradshaw thrives in finding unexpected solutions for marketing challenges. Blending in isn't allowed as he develops bold ways to stand out from the competition.
Not just an idea man, Bradshaw is a catalyst willing to roll up his sleeves and make things happen. Pulling inspiration from the world of theatre, he finds ways to make the mundane things entertaining and memorable.
Daniel's currently bringing attention to Marion Community Credit Union (Marion, Ohio) where he leads their marketing and business development efforts, winning the Ohio Credit Union League's Marketing Brilliance Award in 2019.
He works to not only spread the word about MCCU, but credit unions as a whole. In 2017 he joined credit union young professionals from across the country at Crash the GAC and participated in meetings on Capitol Hill with Ohio lawmakers.
When he isn't shaking things up in the credit union space, Daniel can be found spending time with his wife and two daughters. He also composes music and does freelance copywriting and marketing consulting for small businesses.
Create Your Own Podcasts
What do you do when the people you want to reach are too busy to read or watch your content? Talk to them. Learn how credit unions can expand and improve their content marketing with a podcast. While the medium has gained momentum, there's still room for any credit union to jump in with a unique voice that can set them apart from the competition.
Director of Creative Services, Desert Financial Credit Union
With over a decade of experience in marketing and business operations, Rachel Hunter leads an in-house agency responsible for the creative concepting, development, production, and promotion of company-wide marketing efforts at Desert Financial - Arizona's largest locally-based credit union. She also fosters the development of key sponsorships and manages the day-to-day execution of PR.
Originally a Michigan native, Rachel graduated from Indiana University, with her B.S. in Marketing and MBA. When she's not juggling home improvement projects or volunteering with Valley of the Sun United Way, Rachel can often be found camping in Northern Arizona with her husband, James, and their four dogs.
The Power of Video Storytelling
Join Desert Financial Director of Creative Services, Rachel Hunter, for a fast-paced, engaging live demonstration of storytelling via YouTube. Curious how the "little guys" draw thousands - or even millions - of viral views without a dedicated video production team? It's easier than you think. Find out how to create a compelling 30-second marketing video for public release using simple digital editing tools, music tracks, and graphic elements. Even if you're faced with the challenges of limited resources and a shoestring budget, these resources will give you everything you need to weave a cohesive visual story that viewers will love!
Chief Marketing Officer, Consumers Credit Union
Lynne Jarman-Johnson connects people through communication.
Lynne is the Chief Marketing Officer for Consumers Credit Union. Consumers is a National Best Place To Work Organization with over One Billion dollars in assets, ranked as a top ten financial institution for social engagements in the industry.
Lynne excels in strategic goal planning and member & customer success. She is recognized for her creation of the Wedding Cake philosophy to guide organizations to communication success. Lynne's favorite hashtag is #SimplyBeKind which brings service to a new level in organizations and work environments.
A published author, Rich Jones is President/Principal for Leaders2Leadership LLC. Before starting his strategic planning agency, he was SVP of BI, Marketing and Business Development at $1B Elements Financial FCU. With more than three decades of experience, he brings innovative thought to credit unions across the country.
Rich published, "Leading2Leadership, a Situational Primer to Leadership Excellence." The book is available on Amazon.com and was designed to be used as a book study for leadership development programs; it breaks leadership skills into manageable situations for discussion and reflection.
Rich has worked with credit unions across the country, designing digital, data, culture, marketing, and branding transformation strategies. In 2018, Rich received the Lifetime Achievement Award from CUNA Marketing and Business Development Council.
A Marine and graduate of Colorado State University, Jones shares his expertise at www.leading2leadership.com.
Have you ever wondered what goes into a strategic marketing plan—or if your plan is everything it needs to be? Join us for a session on strategic marketing, including a step by step planning workbook and he chance to begin to build your plan during the session! If desired, you will have an opportunity for one-on-one planning coaching session with Rich Jones during the conference or via teleconference after the conference.
Manager of Member Experience, TruEnergy FCU
Taking Your Member Experience to The Next Level
Today's marketers have enough on their plates without having to worry about what members "experience" when they walk through the doors of your credit union or log onto your website. But...is that really a luxury? What good is marketing, after all, if you haven't even earned a second date with a new member? In this session, Amber Mooney, Manager of Member Experience at TruEnergy FCU, walks you through a quick--but thorough--evaluation of the actual member experience at your credit union. Using an exclusive checklist Ms. Mooney created just for this conference, you'll walk out with a clear, written vision for your credit union. You'll also have a prioritized list of what needs to be improved, and why and ideas for quick and easy implementation.
Social Media and PR Specialist, Sunmark Credit Union
Glen Stacey, Social Media and Public Relations Specialist for Sunmark Federal Credit Union, is a leader in content and real-time marketing. Where others only talk about doing it, Stacey actually does it.
With over 15 years of experience in the radio and television industry, Stacey creatively and strategically develops entertaining and informative content. Stacey develops content marketing strategies, and has been hard at work creating Sunmark's social media brand content studio, to win the hearts, minds, and wallets of next-generation members.
In 2016, Stacey was named a Credit Union Rock Star from the Credit Union National Association (CUNA). He has presented at CUNA Marketing and Business Development Conference in Las Vegas, as well as locally to assist area businesses and non-profits accelerate the impact of their content marketing efforts.
Create a Social Media Presence
Glen Stacey, Sunmark Federal Credit Union Social Media and Public Relations Specialist, will show you social media tactics and best practices to accelerate the impact of your content marketing efforts. HINT: You need to start thinking like a media company! You will also leave with 20 ideas to jump start your social media and marketing efforts.